The sneaker industry has certainly come of age in the following few years. The top dogs in the fashion and athletic shoe market, have produced and designed a huge amount of limited edition sneakers recently. Combined with celebrity endorsements, limited designs and big money advertising has seen the sneaker market sore in recent years.
A handful of companies are using smart marketing methods that have their audience owning a collectable number of limited edition sneakers. It has to be said that creating hot tradable shoes mixed with clever marketing is the engine of the industry’s burst in commercial value. None of this would have happened if it wasn’t for the establishment of independent high street sneaker stores selling rare collectable sneakers.
In today’s world, it is not uncommon for customers to form huge crowds for midnight releases of the newest craze, such as the iPad, books, games etc. It is not uncommon to see long ques of sneaker fanatics waiting for the release of some special limited edition Air Jordans.
It’s crazy to think this all started as a small market which has now exploded into a huge worldwide craze. This has led to many